With the Russian advertising market being one of the fastest growing in the world, there is great potential revenue from the effective use of large format LED screens. Central Moscow is a prime location and a second outdoor Lighthouse screen has now been installed.
Positioned at the major intersection of Kutuzovskiy Prospekt and Krasnopresnenskaya Naberezhnaya, the screen is located in front of the Parliament building and is seen by many thousands of Muscovites each day. It was installed by Newform International, one of the country’s most successful advertising companies and is powered by an IMTV system.
Comprising a 12 x 6 panel (15.36 x 5.76m) main screen, plus a 1 x 6 panel (1.28 x 5.76m) vertical strip, all of Lighthouse 10mm panels. The content is streamed using Scala software with control via the internet direct from IMTV’s office. This system utilises pixel mapping, thus ensuring the screen is used to its full potential, running high quality advertising content specifically designed for use with the Lighthouse screen.
“The customer chose Lighthouse 10mm panels again because they were really impressed with the quality and reliability of the panels used in a previous installation in Bolshaia Dorogomilovskaia, which is in a strategic position and visible to millions of people every day,” said Lighthouse project engineer Olaf Mineo. “The first screen has worked without any problems whatsoever and proved itself exceptionally resistant to the tough winter conditions in Moscow.”