Cologne-based VetiPrax operates a nationwide digital signage network, using dimedis’ kompas solution, in the waiting area of selected veterinary clinics and practices.
Delivered in HD, VetiPrax.TV carries infotainment content consisting mainly of editorial items, supplemented by current information such as news for pet owners, regional weather and miscellaneous items from around the web. Sponsored advertisements and brand messages complete the programme for pet owners and veterinarians.
VetiPrax founder and managing director Tobias Tietje explained why he opted for the Digital Signage software from dimedis: “We were looking for a VetiPrax.TV software that works reliably, can be set up easily and allows us to control our broadcasts online. Our affiliated partners stand for excellent medical care for animals and for professional advice to pet owners, and we are the veterinarians’ media partners and handle the TV installation and operation. kompas allows us to ensure the smooth operation of our TV channel. Initially, we used a different software which had a lot of issues with scalability and control, but we have since come to know and appreciate the advantages of kompas. Configuring, maintaining and monitoring kompas clients is simple, easy and ideally suited for large networks. For our advertisers, we also need reliable reporting tools concerning the air time of advertising content – this, too, is something where kompas shines.”
kompas controls more than 4,500 players in Germany, making it the driving force behind one of the country’s largest advertising networks. It is said to offer digital signage users an intuitive interface built around drag-and-drop usability, and to combine maximum stability with cost-efficient mobile technology.
dimedis was founded in 1996 in Cologne, and produces the FairMate visitor management solution as well as the kompas digital signage and wayfinding system. Customers include Messe Düsseldorf, Koelnmesse, Stockholmsmässan, Messe Stuttgart, Reed Exibitions, Westfalenhallen Dortmund, British American Tobacco, the French supermarket chain Casino, and various shopping malls.
