Building up towards ISE 2018, AVTE spoke to some of the industry’s leading manufacturers about their experiences of the show and the importance of speaking to end users and what they can expect from their stand this year
Ahead of the world’s biggest AV trade show on earth, AVTE wanted to find out what it is about ISE – a show that attracts more than 1,200 exhibitors and (this year) a record breaking 77,000 visitors – that keeps them coming back for more.
We sat down with Panasonic’s product marketing specialist Lucy Meredith for her thoughts.
Hi Lucy. Why is it important for Panasonic to be present at ISE?
It is well known that exhibiting at ISE means your company is centre stage at the world’s largest AV systems integration show. It gives companies such as ourselves the opportunity to be creative with our technologies, to really capture visitor engagement and showcase what we offer as a product and service provider.
It’s incredibly important for Panasonic to exhibit at ISE, as we can gain a lot more exposure to a wider variety of end users. Also, as the show itself has grown and expanded over the years, the opportunities available have grown with it, and we at Panasonic intend make the most of them.
How many ISE shows have you and your company attended including this one? How has it evolved?
Panasonic has been attending ISE events since 2005, but we have been a supporter of the previous InfoComm show for much longer than that.
Panasonic has been involved with ISE and as a company, we have seen its progression from originally having only 120 exhibitors, to a record breaking 1,200 this past year, so it is clear just how important the show has become.
It’s incredibly important for Panasonic to exhibit at ISE, as we can gain a lot more exposure to a wider variety of end users
How does ISE compare to other shows around the world that you exhibit at?
ISE is certainly the biggest AV trade show we attend, and the size and complexity of what we present at ISE is comparable with any of the consumer electronics shows Panasonic attends.. There is more freedom and ability to be creative with what we can show our visitors, to really grab their attention.
As ISE has grown, so has the breadth of attendees. The variety of clients who attend this event, from all over the world, is now much greater than in the past, which makes it particularly attractive for a global organisation.
Who are you looking to appeal towards at the show?
We have two main audiences that we look to attract. Our channel and distribution partners are always keen to come and see the latest technology in action. Equally, we also look to appeal to end-users and for the last few years have taken a more verticalised approach, so that end users from some key industry segments are able to see how AV technology can be implemented. We like to show the positive impact our products can have on their businesses, and get them thinking about the future, giving them the freedom to create a technological system which is best suited to them.
We look to appeal to end-users and for the last few years have taken a more verticalised approach, so that end users from some key industry segments are able to see how AV technology can be implemented
ISE has become a major destination for end users. How important is it for you to be able to speak directly to end-users? Benefits and opportunities?
From our point of view as a technology developer, it is incredibly important for us to be able to make contact with the end user, as this gives us the opportunity to identify what we need to improve on and what is going well for us.
Likewise, how important is it for end users to be able to speak directly to you?
When end users have the opportunity to speak directly to us as a technology provider, it means we can better advise them on what technologies suit their needs. At a trade show, the advantage is that we are also able to show them what they can do with our products.
What can our readers expect to see at your stand and why should they take the time to stop by? Product? Stand tour?
Panasonic’s ‘showstopper’ has become a must-see at ISE over the years, from live fashion catwalks to projection mapped sports cars, 4K robotic screens and magic shows featuring moving projection.
At ISE this year, Panasonic will once again create a must-see at the show which will combine visual art performers, laser projection technology and 3D mapping. Producing a mix of dance and projection, this ‘showstopper’ will no doubt leave the audience wondering where the live performers start and the projections finish.
Presenting a concept by Painting with Light, Panasonic has joined forces with Novaline, who will be providing invisible holographic screens, which when combined with laser light from Panasonic’s 3-chip DLP™ laser projectors, creates a very bright and realistic looking image.
Are you making any announcements at the show?
Beyond the stand itself, is there anything else you or your company will be doing at ISE?
Where can they find you?
Panasonic will be located in Hall 1, stand H20.