As we build up towards ISE 2018 in Amsterdam, AVTE speaks to some of the industry’s leading manufacturers about their experiences of the show, why they keep coming back and a preview of what visitors will see.
We sat down with Kay Mumford who is marketing manager at Datapath – a leading manufacturer for visual solutions – to discuss her own and her company’s experiences of ISE and the value it gets from the show.
Hi Kay. To kick things off, why is it important for you and your company to be present at ISE?
It is the must attend event for the Pro AV market. With so many people in the industry coming together, it provides the perfect opportunity to meet with existing customers and prospects alike.
What are the benefits of attending?
It is the ideal opportunity to provide hands on demonstrations to visitors. Our stand is designed to allow in-depth product conversations, putting our solutions into context.
It provides the perfect opportunity to meet with existing customers and prospects alike
What are your objectives?
Our objective is to create the platform for customer conversations. At Datapath, we believe that understanding our customer requirements are key to our future success. Obviously meeting with people who have not heard of us before is very important, as is showcasing new products to existing customers. ISE creates a learning platform for everyone in the industry.
How many ISE shows have you and your company attended including this one?
I have been with Datapath since 2015, so the 2018 event will be my third. Datapath have been in attendance since 2012; five years so far. I can only speak from my own, limited experience. From a company perspective, ISE has become the most important event in our annual calendar. It is a huge investment for the business. Our stands have grown in size each year, as has our investment in getting the right message across and having the right products on the stand. Preparing for ISE touches all corners of the business, from Hardware and Software, to Support, and obviously Sales and Marketing.
ISE creates a learning platform for everyone in the industry
How does ISE compare to other shows around the world that you exhibit at? Is it just size?
This is the largest event that we now exhibit at. It also appears to be the event that the industry finds key to attend. We need to encourage as many new entrants through the door as possible (possibly more e