Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now


InstallAwards: Go shopping in style with Engage Production

The company was commissioned to create the Virtual Style Pod for luxury retail destination, The Galleria, on Al Maryah Island, Abu Dhabi.

Engage Production has been shortlisted for three awards at the InstallAwards on 12 June. The company is up for Star Product, Teamwork and the Best project Awards for itsVirtual Style Pod in The Galleria, on Al Maryah Island, Abu Dhabi.

Incorporating the world’s first ‘accurate cloth simulation’, the new retail experience enables visitors to click through a range of clothing and accessories while a 3D ‘virtual styling’ expert assists with fit and colour. Utilising a life-size screen mirror, augmented reality software overlays the user’s image with realistic 3D renders of clothing. It enables users to quickly create outfits by mixing and matching a wide range of garments from the host’s inventory.

“We’re delighted to have made the finalists list for our Virtual Style Pod installation – in many ways a dry run for our Fashion 3D product. We’re equally thrilled to be shortlisted in the Star Product and Teamwork categories. Installation is a magazine we hold in high regard and it’s great that the publishers have decided to hold annual awards – it can only be good for the industry as a whole and the inaugural event will be an excellent opportunity to meet business colleagues and – hopefully – pick up a gong!” said Steve Blyth, managing director, Engage Production.

The Virtual Style Pod is a technologically advanced system, which brings together the virtual and physical worlds. The user stands in front of a giant screen which appears to act like a mirror reflecting their own image. Using augmented reality software, the user’s image is overlaid with 3D renders of clothing and additional accessories. The software, known as Fashion3D provides the world’s first ‘accurate cloth simulation’. The result is a realistic image of the user dressed in the selected garment. As the user turns, bends, stretches out their arms, the clothes moves just as they would if they were real.

Fashion3D has been designed to be both intuitive and easy to use. Based on the same 3D-sensing technology as the Microsoft Kinect for Xbox, the software makes it possible to capture a 3D representation of users and accurately fit clothes on them as they move. Thanks to an advanced real-time physics simulation technology, the clothes look and behave just like real soft fabric. Many different material presets are available to simulate silk, cotton, jeans and more.


There are a limited number of tables still available for the 12 June InstallAwards ceremony, to be held at the London Hilton Wembley. For more information visit or contact Sara Mather on +44 (0) 20 7354 6001.