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Inside ‘Out Of The Blue’ immersive cocktail experience [VIDEO]

The Blue Bar at The Berkeley has created ‘Out Of The Blue’, a new bar experience that takes customers on an explorative journey of taste through a combination of the finest ingredients and bespoke technology.

Launched in partnership with Bacardi Limited, ‘Out Of The Blue’ gives up to four guests the opportunity to try curated cocktails in a secret space within the heart of the hotel where tailored technology, culinary science and mixology meet to enhance the perception of flavour through sight, sound and scent.

Experimenting with how the context of a drink affects flavour, the team at the Blue Bar has taken this theory a step further to curate a controlled environment that allows guests to explore flavour within a space where their senses are stimulated simultaneously.

Up to four guests can be collectively immersed through a first of its kind technological collaboration between projection experts Igloo Vision and sensory reality specialists Sensiks. Guests enter a 360° projection environment where specially designed film and molecular scents combine with bespoke cocktails, to craft a bar experience which blurs the lines between scent, sight and taste, creating a synesthetic immersion completely new to the London cocktail scene.

Taking inspiration from the Blue Bar’s True Colours menu, a set menu of four taster-sized cocktails has been created by the Blue Bar team using select premium spirits from the Bacardi Limited portfolio (Bombay Sapphire gin, Grey Goose vodka, Bacardi Ocho rum and Aberfeldy single malt scotch whisky) with the addition of Laurent-Perrier.

By stripping away the traditional cues, the ‘Out Of The Blue’ experience brings a focus on ingredients, allowing connoisseurs the chance to explore taste through a blank canvas and experience cocktails like never before.