Igloo Vision is set to open a new demo facility in Rotterdam’s Maritime Quarter on April 13 – its first centre in mainland Europe – in partnership with flexible working space company HNK and led by Dutch VR firm UC360.
The demo centre includes a state-of-the-art Igloo shared immersive cylinder – fully booked for the opening – similar to those utilised by Igloo clients such as Accenture, bp and Microsoft – as well as more than 40 universities around the world.
The space will be available for companies looking to learn about using shared immersive tech for visualising data and designs, collaborating in a much more productive meeting space, simulation for training and teaching, entertaining engaging experiences and more. It will also be open to content creators and software vendors wanting to test interactive, 360° or VR content and programs.
“Last year, we chose Amsterdam as the venue to launch our new Immersive Workspace, and the response has been tremendous,” said Colin Yellowley, R&D director at Igloo Vision. “We’re now pressing ahead with this permanent foothold in the Netherlands. It will enable us to better support our existing European clients, reach new ones and further accelerate that growth.”
The demo centre will be led by Henrik Hellman, founder of Dutch VR firm UC360, who has already worked closely with Igloo as a content partner.
“Igloo’s immersive technology has been delivered worldwide and the need keeps growing,” said Hellman. “Rotterdam is positioned perfectly. It’s a gateway to Europe, and our site almost neighbours the largest medical school in the Netherlands. We’re excited to build new connections and demonstrate our technology to organisations to help them improve their existing workflows and communications.”
