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AI virtual advertising tech deployed at FC Bayern Munich

Supponor AIR uses AI/Machine Learning to deploy virtual advertising on any surface

Supponor, a global leader in virtual advertising solutions, has signed an exclusive partnership with FC Bayern Munich which sees the club transitioning to the next generation of the company’s software-based, virtual advertising solution, Supponor AIR. The 2020/2021 Bundesliga season has already seen Supponor’s hardware-based tech (DBRLive) deployed at selected Bayern home games.

Supponor AIR uses AI/Machine Learning to deploy virtual advertising on any surface, in any sport, and in any weather condition. It is fully remotely operated with no personnel or specialist equipment required onsite, and provides FC Bayern with an “industrial grade” broadcast platform able to deliver a wide variety of future proof virtual advertising applications. I

“At Supponor we are extremely proud to partner with a world elite club such as FC Bayern Munich, and provide them with our latest generation technology, explained Massimo Magrì, Supponor’s MD Europe & global head of football.

Andreas Jung, executive board member, FC Bayern Munich added: “We are delighted to be working with Supponor to forge such a strong partnership. The popularity of the Bundesliga and other competitions such as the Champions League have given FC Bayern Munich a truly global fanbase, and our ability to reach and activate those fans in their individual markets with virtual advertising technology has become a crucial benefit to our commercial partners.”

James B Gambrell, CEO at Supponor, concluded: “We are excited to extend our successful partnership, which reflects the flexibility Supponor offers when it comes to league-wide deployments or single club partnerships, driven by tailor made technical and business models, always looking for the solutions that best suit our partners.”