Microelectric Hearing Aids has a group of five hearing clinics in Switzerland, and the company wanted to make its clinics appear more prestigious, and at the same time have a means of communicating information to patients as they waited. While the company’s staff are good doctors in their field of hearing, they lacked the ability to promote their services and particular products to the captive audience of waiting patients. With waiting times of 5-10 minutes, the clinic wanted to entertain patients, and make them aware of additional and special products.
Microelectric established that digital signage was the best solution for its needs, and selected ONELAN as the most suitable system. Five ONELAN Net-Top-Box Century 510s have been installed, driving 40” LED screens, one in the waiting room of each clinic. The content is in both Swiss and English, and comprises still images, RSS newsfeed, promotional videos and client appointment timetables
Promotional videos are supplied on a regular basis by manufacturers of hearing aids and accessories, and Microelectric choose which ones to use. These are then rendered and uploaded to the media players. All the content is updated remotely via internet (using FTP and HTTP) by Sinform GmbH, who both supplied and now manage the digital signage for Microelectric.
Microelectric are said to be very happy with the digital signage system, and have noticed an uplift in sales of promoted services and products such as hearing aid batteries and cleaning products.
