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Five ways video is transforming corporate communications

Digital signage solutions specialist Exterity discusses how video is becoming an increasingly efficient way for businesses to communicate with staff

Sharing information, motivating staff and providing ongoing training are all key to the success of corporate enterprises. With today’s employees deluged by meetings and email, video is becoming an increasingly efficient way to communicate more effectively with staff, wherever they are located.

Exterity explores five key communication challenges facing enterprises today, and how IP video and digital signage solutions can help address them, increase employee engagement and improve overall business operations.

Aid critical decision-making

High-pressure industries often need to react quickly to changing circumstances, and businesses of all sizes are realising
that having constant access to live news is critical to their success. More companies are choosing to stream live TV and video around their premises – not just to displays, but also straight to desktops and mobiles – to keep staff continually informed and aid critical decision-making.

IP video (aka IPTV) is modern, scalable and future-proof, enabling an organisation to distribute terrestrial and satellite television and radio, Video on Demand, digital signage and web content to any screen throughout an office. Channels can be centrally managed, configured and controlled, ensuring the correct content is delivered to each recipient.

Increase visitor and employee engagement with digital signage Integrated IP and digital signage is a powerful communications vehicle
for sharing up-to-the-minute corporate information, video and messaging with employees and visitors in an impactful way. Strategic placement of signage screens throughout the busiest parts of the office, such as in the canteen, main office areas, reception and hallways can help ensure communications have the broadest reach.

Improve collaboration with flexible and mobile working

The very nature of the workplace is changing at a tremendous pace. With challenges like finding specialised talent, catering to an on-demand workforce
and accommodating more flexible work environments, organisations are having to rethink how they recruit, retain, train and grow their workforce to achieve future success.

Keeping staff up-to-date in a globally- dispersed organisation is a case in point. Town hall meetings, for example, are critical to communicating a company’s direction; when every employee can participate in
the live event, they’re more likely to feel involved, engaged and an integral part of an organisation. Remote workers and a growing Bring Your Own Device (BYOD) culture also means enterprises need to deliver a seamless experience on a variety of mobile devices to improve the reach of internal communications.

With an IP video system, organisations can deliver high-quality video content optimised for a range of mobile devices and distributed beyond the constraints of the corporate wired network via a WAN, Wi-Fi and the Internet.

Enhance staff training with on- demand video

Employees feel engaged and motivated when their employers invest in developing their skills. When large numbers of employees need to undertake regular training, trying to coordinate in person is not always possible, so making use of video is a natural alternative.
IP video can provide a cost-effective and flexible solution by archiving learning materials and corporate updates for on-demand playback. Live training events can also be broadcast to multiple locations, saving the need for employees to travel to a specific venue.

Protect premium video

In an era with vast amounts of digital content passing across multiple networks, video piracy and new video consumption habits combine to pose new security risks. The onus is on the end user to protect premium content when distributed over IP, or face potentially costly consequences. Companies need to ensure they adhere to the latest content protection requirements to ensure that content is accessed and distributed legally across different types of networks.

It’s vital that corporations select video solutions that ensure compliance with broadcaster requirements for premium content delivery. Protect video end-to-end from illicit access and distribution – and bring peace of mind to your organisation.