The largest airport advertising company in the UK, Eye Airports, has selected BroadSign International’s Cloud-based digital signage software platform to power its network of screens across 28 airports in the UK. The initiative follows the merger announcement of Eye Corp UK and Airport Partners in December 2013.
The initial conversion of 200 Eye Airports screens to BroadSign software took place in 13 airports this March and will continue with further rollout. The network is present in major national hubs such as London Gatwick, Manchester Airport and London Stansted. It consists of 46in, 55in and 70in LCD screens and videowalls along with large-format LEDs, and reaches over 100 million passengers annually.
“The flexibility of BroadSign’s platform stood out from alternative solutions for the airport environment and as such, we approached the company directly to discuss Eye Airports’ requirements,” said Andrew Walker, chairman and CEO of Eye Airports. “BroadSign software has improved our CMS reliability and analysis, increasing our confidence that ad playback meets our customers’ high expectations.”
“BroadSign has firmly established itself as a leader in the transit vertical and our partnership with Eye Airports affirms the strength of our platform in the airport environment,” said Skip Beloff, vice president of sales at BroadSign. “Transit networks are especially good at pushing us to develop features for innovative campaigns and we look forward to assisting Eye Airports by providing them with the opportunity to add new and creative dimensions to upcoming projects.”