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EnQii, MDS merge

EnQii and Israel's Minicom Digital Signage have merged to create a broad line, worldwide digital signage company. EnQii-MDS will be headquartered in New York.

EnQii Holdings and Minicom Digital Signage (MDS) today announced the merger of their companies.

The companies say that EnQii-MDS – as the new organisation will be known – will provide marketers with an end-to-end solution encompassing distribution, content management and proof-of-performance while reducing capital and operational costs, and that the platform will ensure the delivery of consumer messaging that has recency, relevancy and accountability and which will deliver a strong return on investment to customers at the lowest total cost of ownership.

“This is an exciting milestone for the industry as it creates a true global powerhouse providing an integrated suite of hardware, software and services required for the best digital signage deployments going forward,” said Ajay Chowdhury, CEO of the new venture and former CEO of EnQii (pictured). “I am particularly excited with our new solutions such as IP Streaming, mobile and web linkages and the ability to provide proof of performance for signage networks.”

Headquartered in New York City, EnQii-MDS will operate from six offices around the world and a global network of dedicated partners that includes 150 worldwide distributors serving thousands of resellers and system integrators.

“This strategic move creates a powerful vertical solution in an industry that has been plagued by complexity,” said Ronni Guggenheim, President of EnQii-MDS and former CEO of Minicom Digital Signage. “This gives us a deeper base to continue to provide compelling innovations in this rapidly growing industry to our current and future partners across the globe.”

“When we invested in MDS over a year ago, we clearly identified the potential of leveraging MDS’ unique market position and channels as a platform for further growth — organically and through M&A,” concluded Gadi Tirosh, general partner at JVP and Chairman of MDS. “This merger is the realisation of this strategy creating the most prominent, fastest growing market leader.”