Augmented reality utilised to create new retail experience at The Galleria on Al Maryah Island, Abu Dhabi.
Engage Production, specialist in interactive technologies for branded environments, was recently commissioned by Avantgarde Middle East to build a ‘virtual changing room’, or Virtual Style Pod, showcased at luxury retail destination The Galleria, on Al Maryah Island, Abu Dhabi. A new retail experience, the Virtual Style Pod enables visitors to click through a range of clothing and accessories while a 3D ‘virtual styling’ expert assists with fit and colour.
The Virtual Style Pod is a technologically advanced system, which brings together the virtual and physical worlds. The Pod was built by Engage Production, with Space3D supplying its Fashion3D application under licence and Avantgarde Middle East responsible for concept creation, project management, and hosting. Utilising a life-size screen mirror, augmented reality software overlays the user’s image with realistic 3D renders of clothing. It enables users to quickly create outfits by mixing and matching a wide range of garments from the host’s inventory.
“It’s a huge privilege to be asked to build the Virtual Style Pod in such a fabulous location as The Galleria,” comments Steve Blyth, managing director of Engage. “Shoppers loved the convenience it offers and were clearly wowed by the technology. From all the feedback we’ve received, I’m confident we helped to deliver a truly terrific experience.”