The ‘Technology. Innovation. Design. Experience’ conference arrives at ISE following successful launch at InfoComm – brining end users together to share their different perspectives on AV
AVIXA, the Audiovisual and Integrated Experience Association, has announce that Daan Roosegaarde, an internationally acclaimed “creative thinker” and founder of Studio Roosegaarde, which develops projects that explore the relationship between people, technology, and space, will keynote the ‘Technology. Innovation. Design. Experience’ (TIDE) conference at Integrated Systems Europe (ISE) 2018.
Taking place February 5th at the Hotel Okura Amsterdam – the day before the ISE show floor opens – TIDE explores the creative forces shaping the AV industry and how AV businesses can benefit from these concepts. The Amsterdam conference will focus on design thinking, bringing together designers, brand marketers, content creators, systems integrators, live events producers, and end users and to share their different perspectives. These innovators will demonstrate the dynamic results and incredible experiences that come from taking a closer look at the role design plays in business.
“After a successful debut at InfoComm 2017 in Orlando, we’re thrilled to bring TIDE to ISE,” said Dan Goldstein, Senior Vice President of Marketing and Communications, AVIXA. “TIDE is a great forum for gaining a fresh viewpoint on the possibilities of AV technology. The conference will help contextualize the technology that people will see while they walk the ISE trade show floor. TIDE’s innovative speakers will show how organizations are pushing the limits of technology to deliver extraordinary business results.”
Roosegaarde and his team of designers and engineers develop smart, sustainable prototypes for the cities of tomorrow. His innovative designs include Smart Highway (roads that charge from sunlight and glow at night), Waterlicht (a virtual flood), and Smog Free Project (the largest outdoor air purifier in the world that makes jewelry from smog). Roosegaarde has been honored with several awards for design and creativity, including the London Design Innovation Medal and the World Technology Award. He was also selected by Forbes and GOOD 100 as a creative change maker. Roosegaarde travels the world sharing his visionary ideas at conferences, such as TED and Design Indaba.
The opening keynote will be followed by a series of fast-paced talks and panel discussions, breakout sessions and workshops, and networking opportunities. TIDE will conclude with a closing keynote speaker, soon to be announced, followed by a cocktail reception.
TIDE’s moderator for the day Kevin Jackson is editor-and-chief of Live magazine and an influential marketer who has worked with some of the world’s most respected marketing services groups and live-event agencies.
“Corporate growth starts with personal growth, to be constantly learning and seeing the world through new eyes, to network with stimulating people, to make new connections, to be inspired by new thinking, and to allow the energy created to move you into new channels,” says Jackson. “This is what TIDE offers, design thinking, moving people to think, and then to act. At its heart, design thinking is applied creativity. Designers, indeed all of us in the live-experience industry, are creative problem-solvers, and to have the best and the brightest on stage in Amsterdam is an opportunity that no one should pass up.”
The opening keynote will be followed by a series of fast-paced talks and panel discussions, breakout sessions and workshops, and networking opportunities. Joining the TIDE conference is Ben Moorsom, President and Chief Creative Officer of Debut Group, a marketing agency focused on experiential training, event production and communications consulting.
Moorsom is transforming the way companies communicate by drawing upon research in the fields of neuroscience and human psychology. His session, titled: Compelling creative gets us most of the way. Science gets us further looks at how the latest research in brain science be used to improve engagement, connection and outcomes at events. Neuroscaping is the art of integrating neuro-design techniques to event design – combining science with insight to reimagine how live experiences are produced. Harnessing untapped human potential and uncovering missed opportunities to connect. Delegates attending this informative session will leave with an understanding of why we must approach events with greater insight into the human mind and the role technology can play in influencing behaviours.
The current line-up of TIDE speakers includes:
- Jan-Erik Baars, Head of the Design Management Program at the University of Applied Science
- Monika Bielskyte, Artist and Designer
- Pedro Gadanho, Director of MAAT, the new Museum of Art, Architecture
- Kevin Jackson, Marketer and Editor-and-Chief of Live Communication Magazine
- Julien Le Bas, Senior Vice President and Executive Creative Director for Jack Morton Worldwide
- Ben Moorsom, President and Chief Creative Officer of Debut Group
- Daan Roosegaarde, Founder of Studio Roosegaarde
- Sabine de Schutter, Founder, Studio De Schutter
Jan-Erik Baars, head of the Design Management program at the University of Applied Science in Lucerne, Switzerland, will join the event to share his expertise on design thinking and lead a workshop on how his principles can be applied. Other speakers include Pedro Gadanho, Director of MAAT, the new Museum of Art, Architecture, and Technology in Lisbon, and Julien Le Bas, Senior Vice President and Executive Creative Director for Jack Morton Worldwide.
After ISE, TIDE will make its next appearance on June 5 at InfoComm 2018 in Las Vegas
TIDE’s early bird registration rate of €650 – a nearly 50 percent savings from onsite registration – is available until Jan. 8. To register, visit avixa.org/TIDE-Register. Learn more about TIDE at iseurope.org/TIDE