Dubai Duty Free, together with digital media specialist Connectiv, has selected ONELAN’s Linux-based Net-Top-Box (NTB) signage appliances for its duty free advertising network.
A key operational requirement was to deliver real-time dynamic scheduling of content to match advertising to specific airport locations and flights – a key element of the Connectiv offer to airport retailers. This will enable advertisers to target specific groups of passengers more accurately as they transit the airport. For example, advertising in Chinese can be delivered to passengers travelling to or from China. This is achieved using the advanced scheduling capabilities of ONELAN’s new Content Management System (CMS) whereby dynamic metadata can be used to change the playback behaviour of the signage network in real-time, based either on manual intervention or automatically from flight information data.
Later phases will introduce ONELAN’s enterprise platform, Cyclone, to add managed workflow, hierarchical metadata for improved targeting and automatic playlist creation, and a media sales system for inventory and campaign management