DTS has announced that its next-generation object-based codec technology will be called DTS:X. The successor to DTS-HD Master Audio, DTS:X is claimed to deliver "the ultimate in flexibility, immersion and interactivity to listeners of all forms of entertainment".
The official launch of DTS:X is planned for March 2015. According to the company, manufacturers representing nearly 90% of the home AV receiver and surround processor market, including Anthem, Denon, Integra, Krell, Marantz, McIntosh, Onkyo, Outlaw Audio, Pioneer, Steinway Lyngdorf, Theta Digital, Trinnov Audio, and Yamaha, have agreed to launch products supporting DTS:X in 2015. Additional manufacturer partners will be announced in the coming months. DTS:X solutions are also available for leading 2015 AV receiver silicon platforms representing the majority of the DSP platform market share, including Cirrus Logic, Analog Devices and Texas Instruments.
"DTS was founded with the goal of making the world sound better through constant innovation," said Jon Kirchner, Chairman and CEO of DTS, Inc. “DTS:X is a result of years of cutting-edge development in the area of object-based audio and reflects our continued commitment to provide listeners with incredible immersive audio experiences. Through incorporating DTS:X technology into a wide range of home AVR products, our partners will take the listening experience to another level. I look forward to sharing further details at the official DTS:X launch in March."