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Tateside to fulfil 2024 digital signage needs for F1 team

Tateside will provide the digital signage for MoneyGram Haas Formula 1 Team in the 2024 season, continuing an ongoing partnership

London-based AV and IT integrator, Tateside has announced an ongoing project in collaboration with the MoneyGram Haas Formula 1 Team which sees Tateside continue to support the F1 team’s digital signage requirements throughout the 2024 racing season. Having been introduced to the Haas team back in 2018, Tateside has provided installed solutions both within the team’s factory in Banbury and trackside.

MoneyGram Haas F1 Team sought to rebuild and update their garage in 2023 and the team’s creative services manager, Peter Julian, enlisted Tateside to support the team in distributing its marketing visuals and live-streamed data across the garage.

Julian explained: “We were looking for a reliable solution for displaying content, such as sponsorship material or timing data, on the garage screens. Having known Tateside for several years, we trusted the team could provide us with a sophisticated and reliable high-end solution.”

Tateside opted for a networked ecosystem of Brightsign Players, each serving an LG 55in video wall display. Jack Cornish, technical manager at Tateside, said: “Using a combination of XD1035 and XD235 players, we can deliver synchronised and scheduled content across the front and back of house garage screens. These screens need to display a variety of material, from sponsorship stacks and animations to the main live feed and timing data, critical for the in-garage mechanics and engineers.”

Joby Morris, project manager at Tateside, works closely with the marketing and IT trackside team to ensure the correct content is uploaded, programmed, and displayed in advance of the race week. “The Brightsign players are programmed to run multiple presentations for the various race week events, such as qualifying or free practice sessions,” explained Morris.

“During these sessions, the Brightsign players display various content and data. This functionality is triggered via UDP commands, using a custom application built by the team.”

2024 will mark the first full race season of Tateside managing AV services at the MoneyGram Haas F1 Team. “Having been involved in the AV side of the garage upgrade and supporting the latter races of 2023, we’re looking forward to supporting the team during this busy upcoming season,” continued Morris. “Through our managed services department, we’re on hand to provide contracted support, essential for the demanding and fast-paced environment of motorsport.”

Julian commented: “Having the ongoing technical support of Tateside’s experienced team gives us an added layer of assurance, crucial to achieving an optimal race-day mindset. With Tateside behind us, we can rely on our video walls to work every time, and when problems crop up, the team are on hand to fix them.”

Morris concluded: “We continue to work together with the MoneyGram Haas F1 Team to innovate and improve their signage as their needs evolve. We’re looking forward to the 2024 season.”