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Sony hits the road to showcase new line-up with European road trip

Two ‘portable tradeshows’ will travel across 17 countries in Europe, creating connected experiences, accessible to all

Sony has announced the introduction of two mobile demonstration units to tour over 60 locations in 17 countries across Europe, displaying technologies from Sony’s Professional Displays and Solutions business. The tour will bring Sony closer to its customers and provide a more personalised, hands-on experience for visitors.

The two units making their way across Europe this spring will include demonstrations across the growing BRAVIA 4K Professional display range. The Sony workplace management solution TEOS will be in control of the installed devices and allow management of them remotely throughout the roadshow. The displays will showcase BRAVIA supervisor as shown at ISE, wayfinding, corporate, education and digital signage solutions. Visitors will also be able to see a live demonstration of the new SRG-A40 pan-tilt-zoom camera with AI auto-tracking.

This new and unique approach to showcasing Sony products will reduce the amount of equipment and people required to travel to small events and 1:1 demonstrations across Europe, as both the visitors and Sony experts will be able to stay local, preventing the need for excessive travel. The tour will also incorporate country specific channel events and both vehicles are equipped with mounts donated by Peerless and a Rally Bar by Logitech.

“We’re delighted to be bringing hands-on professional demonstrations right into the heart of our channel partners premises, giving all those within their businesses the opportunity to see and experience the technologies firsthand, as well as a sneak peek into the future of Sony Professional Displays & Solutions products,” said Rik Willemse, head of sales, Sony Professional Displays & Solutions Europe. “Whilst we can’t visit everyone with these 65sqm satellite offices we hope that combined with the other local events we are hosting as part of the tour it will allow us to connect and engage as many of our partners and their end users as possible. Demonstrating that Sony is prepared to go the extra mile to meet the needs of its customers.”

The tour will run for 10 weeks from 27 March to 2 June, a full list of locations can be found here