PPDS has announced the appointment of AV specialist Rutger Schaap as its new senior sales manager for Benelux. Schaap has held a number of senior management positions at organisations including Tech Data, Sony and LG during his 10-year career.
Reporting to Roeland Scholten, sales director Benelux for PPDS, Rutger’s new role will see him tasked with further developing and strengthening sales of PPDS’ evolving LED solutions, with retail, corporate, public spaces, healthcare, education and broadcast among the core market vertical focus areas.
LED has become a specialist area for Rutger in recent years, working closely with customers, consultants, project developers, architects and end-users on a wide variety of installations within the corporate, retail, public spaces, sport, healthcare, and luxury superyacht industries.
“We’re delighted to have someone of Rutger’s calibre join the team,” said Scholten. “With more than 10 years’ experience in the professional AV industry, he not only comes to PPDS with a wealth of experience and product knowledge, but also a vast industry network, which will serve him and the company well in achieving our ambitions in this market.
“PPDS’ decision not to rush into the LED space, instead working closely with the market, our partners and R&D teams in order to develop a truly unique and more user friendly offering that overcomes traditional barriers and obstacles experienced with their traditional suppliers, has absolutely proven to be the correct one. We’re now ready to accelerate our plans and to do that, we need the best team.”
Commenting on his appointment, Rutger added: “I’m absolutely delighted to have joined the team at PPDS. Working for some of the biggest AV manufacturers around, PPDS has become a brand that’s impossible to ignore, disrupting the market with a wide and varied range of high quality, highly innovative products and solutions, whether it’s professional TVs, digital signage and of course, LED.
“The continued growth of the LED market and the appeal and demand for LED solutions in almost every vertical today is clear, whether for a traditional videowall or something more creative and exciting. With products like the Philips L-Line 7000, among others in the pipeline, PPDS has shown a deep understanding of what the market needs, and is already leading from the front.”