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NHS Foundation Trust moves into digital signage

Pennine Care's move from print to DS saves time and money and improves comms

Pennine Care NHS Foundation Trust, which provides mental health and learning disability services across the Greater Manchester area, has turned to Pure AV and NowSignage to help find a better way to manage communications and enable them to reach their 3,600 staff and more efficiently keep them, visitors, and patients informed and updated on Trust news, guidance and services.

Existing methods using printed posters, pull up banners, and screen savers on staff desktops were time-consuming to manage, involved significant print costs, and were failing to reliably reach around 40% of staff members who don’t use PCs as part of their role. The new system needed to be centrally controlled, with multiple local administrators responsible for creating and updating localised messaging and content.

The initial rollout included 51 screens across 17 locations using NowSignage software. The Trust’s Communications team approached staff at each site to confirm their requirement for a screen and commitment to update local content before determining the screen allocation. The 43in, 49in, and 55in Philips displays are positioned in entrance areas, staff rooms, patient lounges, and waiting areas, offering a bright, engaging canvas for both corporate communications and localised content.

The Communications team uses the NowSignage platform to create and distribute centralised corporate content for display across the full network, complemented with local messages managed by local administrators. There are over 100 local administrators, each with tailored access rights which limit control to their screens and area of responsibility.

“We’ve found working with Pure AV and the NowSignage platform really beneficial,” said Lindsay Hurst, communications manager at Pennine Care NHS Foundation Trust. “It delivers everything we wanted in terms of ease of use, we’ve already made significant savings in printing costs, and we’ve had great feedback from local users. From a communications perspective, it makes our job much more manageable and our messaging look so much more professional”.