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Panasonic launches next-gen virtual 3D platform

Company's AV solutions for corporate, education and TV & broadcast can now be explored at the click of a button

Panasonic has launched AV Digital World, a next generation 3D digital platform that enables visitors to discover and explore its solutions in a whole new way. Starting with solutions for corporate, education and TV & broadcast, visitors have access through their PCs to a virtual studio and lecture hall to digitally explore and interact with Panasonic’s products and see how they operate together. Virtual environments for live Events and esports will follow. Additional industry environments, products and interactive formats will be added over time.

“This next generation platform allows visitors to step into a new AV Digital World,” explained Anna Arkatova, product marketing manager at Panasonic Broadcast and Pro AV. “They can experience our pro AV glass-to-glass solutions and interact with all our latest technologies. It is potentially an exciting first step in a move towards the metaverse for our B2B solutions.”

The new AV Digital World uses the latest technologies to help learn about and experience the Panasonic ProAV range without having to travel – addressing sustainability and remote working issues. Visitors can move around the virtual environment to see Panasonic’s camera systems and production solutions. They can then click on an individual product for additional information and a 3D close-up view of the product and its features.

AV Digital World will also be complemented by the development of Panasonic’s Virtual Demo Rooms, which will enable partners and customers to take control and test Panasonic’s range of ProAV solutions remotely. The first Virtual Demo Rooms will be launching later this year.

Panasonic’s AV Digital World can be experienced at: