Sphere, a new multimedia live entertainment venue in Las Vegas scheduled for completion in September, has provided the first glimpse of how it will add to the Las Vegas skyline with a special display on its “Exosphere”, a 580,000 square foot fully-programmable LED exterior, claimed to be the largest LED screen in the world.
The display was part of a special show to mark the Fourth of July celebrations and featured a showreel of dynamic animated content. Guy Barnett, SVP brand strategy and creative development, MSG Sphere, said: “The Exosphere is more than a screen or a billboard, it is living architecture, and unlike anything that exists anywhere in the world. Last night’s show provided a glimpse of the Exosphere’s captivating power, and the possibilities for artists, partners, and brands to create compelling and impactful stories to connect with audiences in new ways.”
David Hopkinson, president and chief operating officer of MSG Sports, which oversees global marketing and brand partnerships across Sphere Entertainment and the MSG family of companies, added: “Sphere’s Exosphere is a 360-degree canvas for brand storytelling that will be seen around the world, offering our partners an unparalleled opportunity to become part of the greatest show on earth. There’s nothing comparable to the impact from displaying innovative brand and immersive content on the world’s largest video screen. The extraordinary experiences we can create are only limited by imagination, and we’re thrilled to finally share with the world the spectacular potential of the Exosphere.”
The Exosphere consists of approximately 1.2 million LED ‘pucks’, spaced eight inches apart. Each puck contains 48 individual LED diodes, with each diode capable of displaying 256 million different colours. It was developed by an interdisciplinary team of creative, production, technology, and software experts at Sphere Studios; the immersive content studio creating live entertainment experiences for Sphere. Sphere Studios partnered with Montreal-based SACO Technologies to design and manufacture the Exosphere’s LED display, and also worked with 7thSense to deliver programming onto the Exosphere.