LG Electronics (LG) has announced that it will supply a total of 1,700sqm of indoor and outdoor signage to Roig Arena, in Valencia, Spain, which is scheduled to open this September. Set to become Spain’s largest indoor stadium with a capacity of 20,000, the sports venue will serve as the new home of Valencia Basket Club, a professional basketball team.
A signature feature of the venue will be The Eye – a 300sqm, eye-shaped LED screen mounted on the façade near the main entrance. Inside the arena, LG’s installations will include a central scoreboard, a massive LED screen spanning 76m in width, a secondary screen behind the stage and a ribbon board encircling the venue.
LG says the new deal is an example of how it has gained ground in the Spanish market in recent years. An example, the company, says, is Atlético Madrid’s home stadium, the Riyadh Air Metropolitano, which features an LED screen covering over 2,000sqm and an LED ribbon board extending more than 400m. Meanwhile, at Real Sociedad’s Reale Arena, LG installed an LED scoreboard and ribbon board, and also supplied over 800 signage units of various sizes for the stadium’s player facilities.
Paik Ki-mun, head of information display business at the LG Media Entertainment Solution Company, said: “The global signage market is increasingly recognising LG’s ability to deliver total solutions that enhance the B2B customer experience. We remain committed to delivering differentiated display solutions that elevate live experiences across a broad spectrum of industries, with sports being a key focus.”
