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Google, Lego, Mercedes Benz among confirmed thought leaders at DSS Europe

DSS Europe's 50th iteration includes a host of compelling speakers from across the industry, to explore ‘Engaging Experiences - Concepts, Creation & Content'.

Digital Signage Summit Europe (DSS Europe) returns to the Hilton Munich Airport, Germany on 5-6 July 2023, to celebrate its 50th anniversary. The summit is a joint venture between Integrated Systems Events (ISE) and invidis consulting, with this year’s edition sponsored by Google Chrome Enterprise.

Specialists from communications, media, retail and corporate sectors will gather to address the current market outlook and discuss the impact of major trends like sustainability, generative AI and the new role of software. A key theme of the event is titled ‘Engaging Experiences – Concepts, Content & Creation’, and will explore how and why brands are using digital signage and DooH to cut through the noise and create memorable and impactful communication journeys.

The summit will include panel discussions, workshops, and insight from the likes of Aldi, Lego, Mercedes Benz, Zara, First Impression, Futuresource, Google, M-Cube, Trison, Visual Art and ZetaDisplay.

“It has been clear that over the last few years, digital signage and kiosk applications have increasingly moved into the business-critical solution set,” said Michael Wheeler Wyatt, director of ChromeOS EMEA, Google. “Whether driving customer engagement and increasing revenue in the retail and hospitality space, or leading the digital transformation of the workplace or education facilities, the solutions that our customers demand and those that our partners strive to provide, need to be built on the best foundations; that foundation is ChromeOS.

“Google is proud to sponsor DSSE. The ChromeOS team is excited to have the opportunity to share with the audience just how we are positively disrupting the signage and kiosk market with a secure, easy to deploy and manage, but perhaps most importantly, one of the most sustainable operating systems in the industry. Providing tangible benefits for our Partners, our customers and our planet.”

Florian Rotberg, chair of DSS Europe and managing director of invidis consulting, added: “This year’s edition of DSSE will be bigger and better than ever before with a comprehensive thought-leadership programme, covering the most important topics in digital signage, delivered by a wide-range of industry pioneers and business experts discussing the future of this growing industry. As rapid consolidation continues within the EMEA region, global players are emerging, mirrored by this expanding event which has grown into one of the most influential and highly anticipated digital signage conferences in the industry. While the digital signage industry has long been dominated by smaller companies, larger €100+ million companies, IT integrators and hardware vendors are ready to lead digital signage into the next growth phase.”

The full line-up of confirmed speakers is available to view online here.