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Atlanta Hawks welcomes fans to State Farm Arena with new exterior Daktronics displays

New three-sided marquee – two sides measuring 42ft high by 30ft wide and one side measuring 42ft high by 18ft wide – and two additional displays feature 10-millimetre pixel spacing to deliver clear, crisp imagery

Daktronics of Brookings, South Dakota, has partnered with the Atlanta Hawks and State Farm Arena to engineer a new three-sided marquee display and two parking deck displays to the exterior of the arena venue in downtown Atlanta, Georgia.

The new three-sided marquee is located directly above the underground MARTA station at the State Farm Arena stop on Centennial Olympic Park Drive. It features three sides to deliver messaging to fans and viewers headed in all directions.

Two sides of the marquee measure 42ft high by 30ft wide and one side measures 42ft high by 18ft wide. These displays combine for 2.9 million LEDs and 3,276 square feet of high-definition digital space to share upcoming events, partnership information and more. The content can be unique to each side or can stretch around all three sides as one large image.

At the parking deck of the arena, two new displays will also welcome audiences. A circular display will measure 20.5ft in diameter and a wrap display will measure 36ft high by 138ft wide. These displays add an additional 4.8 million LEDs and 5,385 square feet of digital signage to the exterior of the venue

All displays feature 10-millimetre pixel spacing to deliver clear, crisp imagery to audiences as they come and go near State Farm Arena.

“As downtown continues its evolution with two world-class sports and entertainment facilities and the development of Centennial Yards, we are thrilled at the addition of these new pieces that we believe will become signature landmarks downtown,” said Hawks and State Farm Arena CEO Steve Koonin. “By any metric, State Farm Arena is one of the top arenas in the world and its new marquee will bring the incredible feel and energy from within the building to the outside in breathtaking fashion. The spectacular board will complement it all with the bright lights and visuals reminiscent of Times Square.”

Brent Stevens, Daktronics professional sports manager, added: “Bringing the excitement from inside the building to the exterior is an exciting next step in the enhancements to State Farm Arena. It’s great to be involved in this project as it showcases our company’s engineering capabilities and how venues can capitalise on those capabilities combined with our LED technology to improve the experience for their fans and audiences. Being a partner with State Farm Arena and helping them transform the area around the arena is exciting to be a part of and we look forward to watching how the area comes to life over the next few years.”