IAdea, a developer of enterprise-grade digital signage and workplace-experience solutions, is collaborating with strategic consultancy Blue Touch Paper, to accelerate the commercial and go-to-market programmes for Microsoft’s Device Ecosystem Platform (MDEP).
MDEP is a secure, scalable platform that plugs straight into Microsoft Intune, Azure AD and Defender for Endpoint. Microsoft says it is designed to give IT teams “the same management and security posture as with Teams-certified devices”.
Microsoft first revealed the MDEP at InfoComm 2025. It is being refined in partnership with IAdea, Appspace and Planon and is now in a demo-and-validation phase with selected enterprise clients.
Within the collaboration, IAdea says it will “mentor and certify third-party hardware vendors through its new MDEP Accelerator Programme, providing reference designs, system-on-modules and fast-track testing designed to reduce time-to-market for compliant media players and smart displays”.
Blue Touch Paper says it will “translate those engineered devices into revenue, crafting offer structure, channel strategy and partner enablement”.
Jon Sidwick, co-founder at Blue Touch Paper, said: “MDEP brings the security and manageability of Microsoft to Android-based signage. IAdea makes it buildable, Blue Touch Paper makes it bankable. That one-two punch lets OEMs focus on innovation while partners focus on sales.”
Jane Hammersley, co-founder at Blue Touch Paper added: “Signage is often the missing link between a company’s digital workplace strategy and the physical spaces where people actually move. Our job is to translate that technology and promise of communication efficiencies into channel revenue by crafting the offer, activating the sales motion and lighting the fuse for sustained growth.”
John C. Wang, CEO, IAdea, commented: “With over 20 years of engineering Android-based media players, IAdea sees MDEP as a game-changer for enterprise devices. Blue Touch Paper’s channel expertise ensures those advantages land with maximum impact.”
