Disney has launched an interactive digital out of home campaign for its new musical comedy, Muppets Most Wanted, with content running on a Ocean Outdoor screen at Westfield Shopping Centre, London, UK.
The campaign uses the Eat Street screen’s WiFi capabilities together with its online #badfrog campaign to direct shoppers to the movie’s badfrog.me promotional website. Pictures of the public are taken and superimposed onto a live Most Wanted poster featured on the digital screen.
“Every individual was given a mole on their cheek to look like the evil jewel thief Constantine, the world’s number one criminal and Kermit the Frog’s doppelgänger in the film,” commented Ocean Outdoor account director Catherine Morgan.
