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Midwich named as sole distributor for Atlona in the UK and Ireland

Full range available in the UK through Midwich, and Ireland via Square One

Midwich has been named sole distributor in the UK and Ireland for long-term partner Atlona, with the company’s full range of products available in the UK (through Midwich) and Ireland (through Square One) from January 19. Midwich began distributing Atlona’s products in April 2011.

“As we approach our 10th year in partnership with Atlona, we are delighted to celebrate this milestone by being selected as their sole AV distributor in the UK and Ireland,” said Ross Floyd, divisional director, Midwich.

“Atlona have developed some of the world’s most innovative and reliable AV and IT signal distribution and connectivity solutions, as well as offering our channel partners the highest level of customer support, training and protection in the industry. We look forward to working with Atlona’s team across UK and Ireland for another 10 years and beyond.”

Thorsten Goecke, Director EMEA Sales, Atlona added: “We’ve recently restructured our model in the UK and Ireland, with Midwich being chosen for the AV-focused market and Anixter looking after the IT market. Atlona has enjoyed a long and successful relationship with the Midwich Group. We already have a sole distribution agreement in Germany, Italy, and Spain, so we’re delighted to extend this agreement into the UK and Ireland. The Midwich team provides a high level of service to their channel partners, something we value at Atlona.”