Innovative technology partnership meets next generation retail merchandising to revitalise the retail shopping experience this holiday season at Barneys New York.
State-of-the-art display technology from Christie offers a spectacular, fully immersive visitor experience this holiday season at the Barneys New York flagship store in Manhattan. Barneys and Christie have partnered again to bring back the traditional family shopping experience, creating magical windows and an in-store gallery through the use of visual technologies.
“A New York Holiday” is presented in a series of windows facing Madison Avenue and an interactive in-store gallery brought to life by the latest generation of Christie digital display technologies, including projectors, Christie MicroTiles and HD flat panel monitors, to create dazzling, multimedia events that completely envelop the customers in one-of-a-kind interactive experiences.
The third floor of the retailer’s Madison Avenue Flagship has been transformed into the BNY SCC Gallery, encompassing an immersive 1,200 square foot space, with a seamless 360-degree projection that utilises projection mapping, exclusive content, lights and movement, to transport customers in the world of New York. A 70-foot long “hall” with floor projection will guide visitors from the third floor elevator to the Gallery.
The retailer’s iconic Madison Avenue windows aim to attract customers with moving content that demonstrates how light and shadow are experienced in New York City, incorporating the theme colours of black, white and gold. Among the highlights are a “floating city” projected upon a 16-foot-tall “rock” wall, which houses the viewing area for the projection mapped experience, and includes twinkling stars in a night sky, and a slow-moving sunrise revealing the shimmering floating city.
A traditional favourite during the holidays will have a modern new twist, with a window housing the “BNY NYC Sleigh Ride”, featuring a rotating cast of improvisational performers from Upright Citizens Brigade outfitted in modern Santa costumes who will take children on a virtual “sleigh ride” through an abstracted New York City. Through the use of experiential screens, the occupants will feel like they are up in the air and flying through New York. Christie WeatherAll flat panels on the outside of the window will show images of the children and “Santa” as they take the Sleigh Ride.
Christie Facebook contest
To get everyone into the holiday spirit, one lucky Christie Facebook follower will have the opportunity to win a $1,000 Barneys gift card (redeemable online or in-store), courtesy of Christie and Barneys. Visit Christie’s Facebook page from 29 November-3rd January 2014 for details.