German soccer champions Borussia Dortmund (also known as BVB (Ballspiel-Verein Borussia Dortmund – literally, ‘Ball game club Borussia Dortmund, but widely known as just ‘Borussia Dortmund’)) has installed kompas, the digital signage solution from dimedis, for guided stadium tours.
The club recently knocked Malaga FC out of the UEFA Champions league to reach the semi-finals of the European footballing competition after two injury time goals by Marco Reus and Felipe Santana.
Twenty displays placed at key locations around the stadium can be controlled via remote to show anything from general photo and video loops to more specific, individual content during tours. In addition, kompas will also be used for the promotion of special offers in the fan shop. Reasons for BVB’s adoption of the digital signage system include the opportunity to adopt a more visual and emotional way to communicate with fans and visitors and the ability to combine static elements like photos and videos with dynamic content such as Twitter feeds, weather news and public transport timetables.
Wilhelm Halling, founder and managing director of Cologne-based company dimedis, is enthusiastic about the cooperation with Borussia Dortmund: “The BVB is a very special customer. For us as a software company, it is a great distinction to have been selected by the reigning German soccer champion. There is a great deal of potential for digital signage in a stadium environment and we are proud to be the ones providing a solution for the popular stadium tours. kompas is suited ideally for fast and easy distribution of content across a network such as this one.”
The co-operation between the BVB and dimedis is still growing: Additional kompas displays are already planned for the stadium and hospitality areas.
“We chose kompas because it is intuitive to use and based on web technologies,” said the BVB’s stadium and event manager, Philip Hartman. “It does not require any kind of special software to be installed and can be accessed directly from the browser. The interactive features are another plus: It is easy to control kompas via remote or even with a smartphone. This allows us to show individual content on demand, for example during guided tours in different languages. The templates offered by kompas enable us to create content based on our CI and the software is stable and reliable. We are looking forward to offering our fans and visitors more information and entertainment than ever before.”
