West Midlands, UK cash & carry group East End Foods has installed a digital signage solution from Dynamax and Chamber TV for its newest £10m depot in Aston Birmingham.
digitalsignage.NET, Dynamax’s cloud-based digital signage application, powers Chamber TV’s 40’’ digital ad displays and players installed in a portrait style across five checkouts, showing third party adverts of leading brands within the store.
Other landscape displays located between the isles are used to display East End’s news and communications.
The relationship with East End Foods started in 2009, with one digital signage install at the Darwin Street, Birmingham branch that was quickly followed by a five screen installation at Steelbright Road, Smethwick, West Midlands.
At present, East End Foods’ digital signage network, funded exclusively by third party advertising, counts thirteen displays across the group’s three sites, all run by digitalsignage.NET.
The entire digital signage installation performed by Chamber TV is centrally controlled from East End’s headquarters using Dynamax’s application digitalsignage.NET to power the digital signage solution.
East End Foods will also be selling the Chamber TV solution – the first non-food item it has ranged – as its restaurant and retail clients are the targets of Chamber TV’s out-of-the-box, all-in-one Digital Posters that will be launched in May