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Pixotope launches VR networking event in Singapore

Better Engagement, Create Anywhere event, for Asia Pac countries, will feature Samsung, BytePlus, Aux Media, RED and Aputure, on 30 May, at Infinite Studio. Attendees can explore the main stage and participate in Pixotope’s interactive video booth

On Thursday 30 May, Pixotope along with well-known brands, including Samsung, BytePlus, Aux Media, RED and Aputure, will launch Asia Pac’s first Better Engagement, Create Anywhere virtual production networking event, at Infinite Studio, in Singapore.

Andrew Tan, VP APAC sales, Pixotope, explained: “We are at a critical time in the virtual production industry. There are many pain points and the whole reason and purpose for launching the Better Engagement, Create Anywhere event is to discuss what Pixotope and our industry partners can do differently to create better audience engagement.”

Tan says that when the industry talks about virtual production, especially during tradeshows, attendees usually just see solutions being setup showcasing a virtual studio with a green or blue stage, or XR with LED walls. But Pixotope and their partners wanted to change this approach.

Tan continued: “We did not want to do the usual this time. Instead we wanted to get people together in a casual setting, integrate a networking session and then to create further value add in a showcase presentation during the session to address how we can get better engagement for clients by using the very latest in virtual production technology.”

As Tan explained, many people know what virtual production is, but far fewer understand how it best applies and adds value to different industries.

He added: “Broadcasters for example, constantly want to find better ways to engage with their viewers, as do live sports, events, brands, corporations and more. The list is endless. Thus one of the objectives of this event is to show that virtual production is relevant to and for all of these organisations, industries and markets. Then we take that knowledge and during the networking sessions, spark and develop real-world and tangible ideas on how they can and will use virtual production to get better audience engagement.”

During the networking session, attendees can explore the main stage and also participate in Pixotope’s interactive video booth for real-life examples showing just what is possible in the worlds of virtual production, AR, VR and XR.

Tan said, “If you are someone who can help influence decisions and propose ideas that could be implemented around better audience engagement, this event is ideal for you to attend. We will have many people from many industries taking part including broadcasters, education institutes, production studios, large corporations, government agencies, advertising agencies, live sports and events organisers and more. Basically anyone who is open to utilising virtual production and keen to know how it can add value to their business.”

The event will highlight some of Pixotope’s features, in particular the ability to have talent interact with virtual objects without the need of wearing, or having any form of sensors. This is made possible using AI capabilities.

Andrew Tan concluded: “Our goal for the event is to educate and provide some inspiration for the attendees and participants. Having these six major tech and media partners coming together is a great and rare opportunity. Participants will get the chance to speak to and network with all of us in one location and then get the chance to have a little fun with something special we will have set up after the presentation. What will that be exactly? Well, you’ll have to turn up and experience it for yourself.”