Video interface and IP workflow innovator Magewell is celebrating its tenth anniversary this month. Growing from its roots as a custom hardware design firm for third-party software developers, the company has established itself as a global leader in video capture, conversion, and streaming solutions that help video production and AV professionals thrive in the dynamically evolving media technology landscape.
Magewell spent its first year in business primarily as an engineering company, developing robust hardware modules on an OEM basis for vendors of solutions such as lecture capture systems, but soon branched out by creating its own product lines for end users spanning the professional AV and media production markets. The company also established a worldwide network of expert distributors, resellers, and systems integrators that has been crucial to the company’s international success.
“We recognised the intrinsic role that streaming production would play in people’s lives for more than just entertainment,” said Nick Ma, CEO and CTO at Magewell (pictured). “We wanted to make it easy and accessible for more people – not just production professionals, but anyone using AV for communications – to create their own high-quality streams. Our goal was to provide tools that simplify the production process while making the industry’s technology transitions affordable and practical for users. We listen closely to our customers, while our channel partners provide valuable regional insight and expertise.”
Today, hundreds of thousands of Magewell devices are used by customers in over 50 countries worldwide for applications including video conferencing, live streaming, multi-site video distribution, live event production, lecture recording, active learning, medical imaging, gaming, and more. Magewell’s solutions also took on increased significance during the pandemic, supporting the exponential growth of web-based video conferencing and live streaming in new remote and hybrid working and learning models.
“We’re proud of having been a pioneer in bringing new technologies to the marketplace over the past 10 years, not for the products themselves, but the way they have enabled and empowered our users to achieve their goals,” added Ma. “They’re the ones who create great content.
“The move from HDMI and SDI signal architectures to IP-based media networks is blurring the lines between broadcast production and various pro AV applications from a technology perspective. However, the business needs and goals of these markets will continue to differ, so we will continue to design our products to meet their unique requirements. We are always excited to see what innovative use cases our customers come up with for our products, and we look forward to continuing to serve them for many years to come.”