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BrightSign powers Stella McCartney storefronts

AV content provider Freehand has designed and installed BrightSign XD230 digital signage players to drive content in several new Stella McCartney stores.

Digital signage player manufacturer BrightSign has supplied its XD230 players for 14 Stella McCartney stores worldwide. AV content and support systems company Freehand was commissioned by Stella McCartney to realise and supply content for an ‘arrows’ based window installation.

To drive content at each of the locations in London, US, continental Europe and Asia, Freehand – which headed up the European aspect to the project alongside BrightSign distributor Pixels – selected BrightSign players based on their compact design.

According to Freehand, the units were comfortably concealed within the arrow features of the display, and were synchronised wirelessly eliminating the need for unsightly network cables.