BrightSign has worked with TMM Communication to provide digital signage to Buy Paris Duty Free shops in Charles de Gaulle International Airport. The Société de Distribution Aéroportuaire (SDA), a joint venture between Aéroports de Paris and Aelia (Lagardère Services), chose BrightSign and TMM Communication to implement its strategy for digital communication at Buy Paris Duty Free, the retail brand created by SDA.
The flagship store at Charles de Gaulle airport in Paris is equipped with seven double-horizontal, ceiling-mounted screens, and a wall of screens spanning nine square meters.
A second store in the new departure lounge of Terminal 2E at Charles de Gaulle was exclusively equipped with a pair of display walls covering 14 square meters apiece, and a column comprised of 36 synchronised screens.
“BrightSign’s players deliver high-quality video content, perfectly synchronised to the 46- and 70-inch Samsung displays in massive video walls, as well as the architectural arrangement of 36 43-inch Hyundai screens situated in a circular column,” said Michel Baronnier, president of TMM Communication. “This impressive installation truly captivates the attention of travellers as they make their way through the duty-free shopping area.”
The technical study, project management, content integration and installation of the digital signage solution were conducted by TMM Communication.
“After the successful installation at FNAC [France’s largest retailer of entertainment products] we were confident in using BrightSign products for this innovative and incredibly high-impact installation,” continued Baronnier. “In addition to a quick deployment timeline, we also appreciated the players’ low consumption of electricity, because you can imagine the result behind a 36-screen video wall had we used 36 400w PCs!”
All told, the stores include a combination of more than 110 BrightSign HD210 and HD1010 players in four airport store locations. Point-of-sale messaging and imagery is delivered on synchronised video walls, positioned in unique and challenging configurations throughout each store location. Advanced interactivity triggered by IR detector enables efficient and surprising signage that runs only when a person enters the area in front of the display.
Despite limited space behind screens and within video wall columns, BrightSign says that its players created a unique and technically complex installation. The video wall synchronisation features Full HD video quality to attract customers into the store, and further, to engage them with the brands carried in-store.