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Barco Virtual World opens at AED Group HQ

Barco has partnered with AED Studios to create the Barco Virtual World at AED Group’s HQ in Lint, Belgium. The 1000sqm hall offers visitors a virtual experience through a visual setup driven by ten of Barco’s high-brightness HDX-W20 projectors.

The projectors, which each offer 20,000 lumens of light output, project images onto a 90m screen with a total of 17,000 pixels. The Barco Virtual World is within AED Group’s expansive 55,000sqm Eurocam Mediacentre. The site is home to an extensive range of film studios each offering an enormous array of multifunctional possibilities. “The studios perfectly complement our rental, sales, repair, logistics and leasing businesses,” commented Glen Roggeman, CEO of AED Studios.

“When buying the studios, we immediately dreamt of converting one of the halls into a unique ‘Virtual experience’ space, in order to underscore our commitment to state-of-the-art AV technology. It was only logical to team up with Barco, the world leader in projection technology,” commented Glen Roggeman, CEO of AED Studios.

Thierry Heldenbergh, managing director of AED Display commented: “The set-up allows us to offer highly immersive projection at the highest possible resolution. Consequently, Barco Virtual World is the ideal location for organisers of corporate events, congresses, meetings, live television programs, etc. who are looking for ways to provide an out-of-the-ordinary experience. They can use either our standard HD content or shoot their own images and display these – either way, they’re sure to leave the audience in awe.”

As technical partner Barco was happy to help AED Studios to push the limits of projection and corporate event infrastructure to create a unique experience for AED’s customers.

“AED’s impressive product offering includes our high-brightness projectors and top-range image processing capability as well as LED displays and our corporate AV product range,” commented Wim Buyens, Sr. Vice-President Entertainment and Corporate at Barco, “and we are constantly strengthening our ties to bring more compelling value to our mutual customers. We are proud to have a Barco hall in this exceptional setting that the AED Studios are. This ‘Virtual World’ project is a fantastic way to highlight Barco’s expertise in projection and showcase its endless possibilities to the event market.”