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Barco grows Auro 11.1 presence in India with first New Delhi cinema install

Barco has expanded into the north of India with the first installation of its Auro 11.1 immersive sound technology in New Delhi.

Barco has announced the first completed installation of its Auro 11.1 immersive sound technology in New Delhi. The project is the first installation of the technology in the north of the country located in the PVR multiplex in the Pacific Mall, Tagore Garden.

With 1,116 seats and six screens, the PVR multiplex in the Pacific Mall is a popular destination for film aficionados in New Delhi. PVR Cinemas has a growing presence throughout India with 454 screens, 102 properties in 43 cities.

The Auro 11.1 immersive sound technology can be found in auditorium 4 of PVR Pacific Mall, Subhash Nagar, New Delhi. The speaker layout is based on three axes (width, depth and height) to reproduce a true-to life sound experience, enabling the audience to position sound sources correctly in space without requiring high channel counts and more amplification.

“In our search for a technological edge that could amaze our patrons while strengthening the brands position as one of the hotspots for movie lovers, we couldn’t ignore Barco’s immersive sound technology,” explained Tarun Mazumdar, vice president – engineering at PVR Cinemas. “We were absolutely blown away by the system’s exquisite performance, and are confident that this investment marks the first step towards a bright future for PVR.”

Brian Claypool, senior director strategic business development at Barco added: “Evidently, we are overwhelmed with pride that such a renowned and respected company like PVR Cinemas selected our immersive sound technology to differentiate itself from the competition. We hope that this agreement will prove to be but the first part of a fruitful collaboration.”