On Thursday, Barco announced that it had achieved another industry first by shipping its new DLP Cinema 4K projector to Cinemark Holdings, marking the first commercial installation of DLP Cinema Enhanced 4K in the world.
“Across the globe, the Cinemark brand represents a premium digital cinema experience. As a premiere movie exhibitor, it is critical for us to continually offer the best technology available at all times and with Barco's unparalleled brightness, image quality and reliability, we know that we can deliver the ultimate theatre experience to our patrons time and time again,” said Alan Stock, CEO of Cinemark. “Just as importantly, Barco has met every single commitment they've made to Cinemark, including 100% on-time installations even with a very aggressive deployment schedule.”
Barco says that it has rapidly lifted production to fulfill demand around the world, providing several models of its DLP 4K projectors for the various theatre footprints maintained by Cinemark. The DP4K-32B will be installed in Cinemark's largest theatres, including XD premium auditoriums, while the DP4K-23B will be deployed in the majority of Cinemark's standard auditoriums.
“Cinemark continues to be a fantastic partner to Barco and we are very happy to keep them at the forefront of movie exhibition,” said Todd Hoddick, VP of Barco's Entertainment Division in North America. “Our continued technology leadership, featuring numerous industry firsts, ensures that our projectors perform at the highest caliber to provide a rich, immersive, and differentiated experience for their moviegoers.”