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Atlona announces new hire to bolster Nordics business

Viktor Fjordberg joins the company as regional sales manager for the Nordics

AV over IP solutions specialist Atlona has announced the appointment of Viktor Fjordberg as regional sales manager for the Nordics. Fjordberg’s role will see him cover Denmark, Finland, Norway and Sweden to expand the company’s visibility and market share across the Scandinavia region. He will report into Thorsten Goecke, director of Atlona sales, EMEA. 

Fjordberg joins having previously spent eight years serving the Nordics with Interoute, and most recently as Nordics account manager at Kramer. “The Nordics market is quite mature when it comes to AV, and we are seeing a dramatic evolution that has led to stronger alignment with IT systems,” said Fjordberg.

“This is a fast-changing business, and it is important that our dealers have the knowledge and support that gives them a broader perspective of how Atlona fits into the AV and IT landscape. I’m very much looking forward to taking more of our customers on the AV over IP journey, which is a major strength for Atlona.”

Thorsten Goecke added, “Viktor’s extensive experience working throughout the Nordics region will help Atlona make a stronger impact in an important region that has lacked a local sales presence. We continue to aggressively grow our sales and support teams through EMEA in an effort to get closer to our customers, and bring Atlona’s value proposition to the forefront of the AV industry. We welcome Viktor to the team and look forward to his contribution.”