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Procom Middle East to distribute Adamson in the UAE & Saudi Arabia

Procom takes responsibility of marketing, sales, and support of Adamson’s products in the region

Adamson Systems Engineering, manufacturer of premium professional loudspeaker technology, has appointed Procom Middle East as its distributor in the UAE and Saudi Arabia.

As part of this agreement, Procom takes responsibility of marketing, sales, and support of Adamson’s products in the region. In its inventory, Procom will carry the complete range of products, including all line array, subwoofer, and point source cabinets, as well as Adamson’s I/O Distribution units. Procom will have multiple demo systems in Dubai, including an immersive audio installation featuring the new Adamson Fletcher Machine.

“Adamson has strong brand recognition among audio professionals in the region,” said Rami Harfouch, business development manager at Procom. “This potential can be unlocked with hands-on product demonstration, support, training, and, last but not least, product availability. We intend to deliver exactly that”

Jasper Ravesteijn, Adamson’s EMEA sales director, aded: “In Procom we found the ideal partner for Adamson. Initially, we began working with Procom for Saudi Arabia. Their professional attitude and limitless enthusiasm made us expand the partnership to include the UAE as well. We at Adamson are all excited to work with Procom and expand our network of satisfied users in the region.”