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NEXO names Audio-Technica new Benelux distributor

The new agreement is effective from August 1

NEXO has appointed Audio-Technica Benelux BV inc. Iemke Roos as its exclusive distributor for Belgium, the Netherlands and Luxembourg.

The new agreement, effective August 1, unifies NEXO’s representation in the Benelux region under one umbrella for the first time in three decades, and draws upon the expertise of Gineke van Urk’s (pictured) team at Iemke Roos, which has handled NEXO’s business in the Netherlands since the mid-1990s.  

NEXO’s European sales manager, Celso Papadopulos, commented: “We are putting ourselves in a very safe pair of hands. For decades, Iemke Roos was one of our leading independent distributors, and now they have new breadth and depth as part of the Audio-Technica group.  Having one central distribution operation for all three countries will bring many practical advantages for our customers in Benelux.”

Van Urk, who has spent more than 25 years working with NEXO, added: “My team is looking forward to establishing an even larger presence for NEXO, which has always been a prominent brand in Belgium, both in live sound as well as the fixed installation sector.”

Earlier this week, NEXO announced the launch of its smallest loudspeaker to date in the form of the new ID14.