NEXO has strengthened its German sales team with the appointment of new sales manager Helge Haffke,
Haffke joins NEXO from TC Group International, where he served as head of pro audio sales Germany/Austria.
The new NEXO team will share sales and customer support responsibilities in Germany, with Reinhard Steger operational in Berlin and the South of the country, and Haffke looking after business in the North.
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While studying for a masters degree in Communication Engineering, Haffke designed and installed sound reinforcement systems for two of Germany’s most successful musical theatre productions in the 1990s. He then moved into the broadcast sector, working on project management in TV and radio studios. His first role in the manufacturing world was with Sennheiser, and after that, with TC Group International, where he gained experience in retail, voice alarm and professional audio.
“NEXO has always been on my list,” said Haffke. “After 30 years in the high-end audio business, I`m very glad to be able to offer such a high-quality brand as NEXO. Delivering the best audio results, and working with satisfied and happy customers, has always been my mission, so I look forward to achieving these goals in the NEXO network.”
Haffke’s appointment follows the arrival of Gareth Collyer as its new sales and marketing director back in February.