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New QSC Netherlands office ‘next strategic step’ towards European expansion

The new facility will focus on training, business development, service and repair

On April 1, QSC will cut the ribbon on a brand new office in the Netherlands, in a move described by the company as “the next strategic step” in its plans for European expansion.

Based in Geldermalsen, QSC Netherlands BV will serve as the business development hub for Live Sound and Systems in the Benelux region, as well as house QSC’s EMEA service repair operation. The facility will offer service repair trainings for QSC distributors’ service staff while also handling service and repair for QSC in Germany.

QSC Netherlands also includes demo and training facilities for customers.

“QSC Netherlands BV is the next strategic step in expanding our regional footprint in the European region”, says Ron Marchant, senior director sales and marketing, QSC EMEA. “This enables QSC to get closer to the market and to deliver even better customer experiences. We look forward to ramping up full operations when the global crisis surrounding COVID-19 is resolved.”

Willem van Zuilekom, managing director of QSC Netherlands, will lead the newly established QSC subsidiary. Van Zuilekom has decades of experience in the pro audio and AV industry. Prior to joining QSC in 2019, he held the position of managing director at Shure Distribution Benelux.

Eric Rutten also joins the Netherland’s team as service manager, bringing a wealth of product and in-depth technology experience to QSC. Jerry Koeleman, service support engineer, will support Rutten. Geert Snijkers, QSC business development manager for Benelux since 2018, completes the local team.

Furthermore, QSC Netherlands is taking over service and repair for Germany from AED Repair, which  will continue to handle service and repair of live sound and systems solutions in Benelux, as well as live sound in France.

“We would like to use this opportunity to thank AED Repair for all the great work in the past years. We’re looking forward to taking on these various responsibilities not only for Benelux but also for Germany and our European partners”, added Van Zuilekom. “With Geert, Eric and Jerry we have a highly motivated, experienced team with whom we are optimally positioned.”

Read our full interview with Van Zuilekom in the May issue of Installation.