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Midwich and Shure extend distribution agreement to UK&I and Benelux

The companies extend their existing European distribution agreement to incorporate the UK and Ireland and Benelux

Midwich Group has announced that it has agreed an extension to its distribution agreement with audio solutions specialist, Shure in the UK&I and Benelux. 

Shure’s range of integrated systems products are available from today through Midwich and Square One in the UK and Ireland, and through Van Domburg Partners in the Benelux region. The deal expands on the existing distribution agreement covering France (through Sidev), Iberia (through Earpro) and Italy (through Prase), and follows recent agreements with Barco Clickshare, DTEN, and Poly. 

“We’ve seen significant demand for Shure’s products in France, Iberia and Italy, so we’re happy to extend this key partnership to our channel partners and their customers, in the UK&I and Benelux,” said Stuart Mizon, commercial director, Midwich Group. 

“Our aim is to provide our customers with access to world-leading brands so they can offer the very best solutions to their customers. With that in mind, we’re excited to enhance the Group’s Unified Communications (UC) portfolio with the addition of Shure.”

Rob Smith, senior director, integrated systems sales at Shure, added, “Having worked successfully with the Midwich Group in Italy, Spain and Portugal for several years, and having recently added Sidev as a distribution partner for France, I’m very glad to be expanding our relationship into the UK and Benelux.  I’m looking forward to working together with the Midwich Group as a strategic partner to provide our market leading products to their customers.”