L-Acoustics has appointed NMK Electronics as its Certified Provider Distributor (CPd) for the Middle East. With offices in Dubai, Sharjah and Doha, NMK Electronics, a Midwich Group company, has been a leading multi-brand audio, video and lighting distributor in the region for over 34 years.
“L-ISA technology is becoming ever more prevalent both for portable systems and for install applications around the world,” explained Chris Mead, L-Acoustics sales manager, Middle East – India – Africa, pictured left with NMK managing director Alex Kemanes.
“Being able to showcase L-ISA in the NMK Experience Centre where end users, consultants, integrators, rental companies and promoters can experience it will open even more doors in the region for us.
“Having been based in Dubai for over 10 years, I have always seen NMK as a leading and forward-thinking reseller in the region, and the construction of the experience centre in Dubai is a testament to that. NMK are known for their transparency and straight forward way of doing business and have a great support team behind them to make sure the job is done right. Their corporate culture is a superb fit with L-Acoustics and will make for great synergy.”
NMK’s mission is to increase the demand for high-end audio and to bring the latest technologies to market. To help accomplish this, NMK is constructing a 16,500 square foot experience centre in Al Quoz, the heart of the city, to showcase real-life audio-visual applications. L-Acoustics L-ISA immersive technology will be a centrepiece of the NMK experience centre.
“Our team of pro-audio specialists with decades of experience respond to local demand and also offer technical and design support across the board,” said Dino Drimakis, commercial director at NMK Electronics. “NMK works closely with partners from several market segments of the AV industry. We are thrilled to add a world-leading audio manufacturers to our portfolio. L-Acoustics fits perfectly with our product mix. We also appreciate their drive to consistently innovate and enhance the experience for audiences and end-users. We are proud to bring their innovative technologies to the region.”