The Freedman Group, parent company of pro audio brands RØDE, Mackie, and newly acquired Lectrosonics, has announced a new partnership with fellow Sydney-based technology business Audinate. The agreement will see the integration of Audinate’s Dante platform into a suite of products across The Freedman Group’s portfolio, designed to unlock advanced networking capabilities for creators and professionals worldwide.
Peter Freedman, founder of The Freedman Group, said: “I’ve known Audinate’s CEO, Aidan Williams, for many years, and it’s been inspiring to watch Dante grow from a bold idea into a world-leading technology. I’m truly delighted that we can now bring Dante’s unmatched networking capabilities to RØDE, Mackie, and Lectrosonics, unlocking exciting new possibilities for today’s creators and audio professionals. The Australian audio army is set to take over the world!”
Aidan Williams, CEO of Audinate, added: “It is a particular pleasure to announce a broad partnership with the Freedman Group, a fellow Australian company with global vision and passion for creating innovative products. Standardising on Dante will give creators and AV professionals seamless interoperability between iconic brands like RØDE, Mackie and Lectrosonics, and with thousands of networked products in the Dante ecosystem.”
This partnership will enable native Dante integration across future product lines, with each brand tailoring the platform to its distinct product environments. Additionally, The Freedman Group will develop interfaces designed to simplify advanced audio networking for creators.
