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EXCLUSIVE: Bluesound Professional eyes major European expansion with four new distributors

Commercial audio brand expands its network into Spain, BeNeLux, Portugal, and UK

Commercial audio specialist Bluesound Professional has appointed four new distribution partners covering key territories in Western Europe, Installation can exclusively reveal. 

The new distributors are Gaplasa Pro (Spain), M-Pro (Benelux), Magnelusa (Portugal) and Polar (UK).

Bluesound Professional is continuing its efforts to expand its distribution network. Since its launch at ISE 2019, the company has expanded into more than 15 markets around the world. 

“Bluesound Professional is the only range of streaming music players designed specifically for the commercial market and as such, we have first-mover advantage but also the challenge of educating the market about a new way to create wonderful, varied immersive sonic experiences using media files from the network and/or streaming services,” Graeme Harrison, vice president and general manager at Bluesound Professional, told Installation. “The key to bringing people back into public spaces is the creation of these experiences and the key to this is engaging as many of our senses as possible. With our senses of touch, taste and smell all being somewhat unsafe at the moment, we are left with sight and sound. These, happily for our AV industry, are the two senses in which we deal. Sight is already over-used as a sense so adding congruent audio stimulae can dramatically increase the effect of the experience and can significantly increase business.”

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Bluesound Professional is continuing its efforts to expand its distribution network. Since its launch at ISE 2019, the company has expanded into more than 15 markets around the world. 

“We are delighted to be able to welcome another four great distributors to our European team,” Harrison continued. “We are fortunate to be able to work with some of the best distributors in the business. Having worked with most of these companies before, this new relationship for Bluesound Professional will prove viable as this will help cover almost all of the key European territories.”