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Audio-Technica named as Vicoustic’s UK distributor

Audio-Techica has signed a deal to become UK distributor for Portugal-based acoustic treatment manufacturer Vicoustic.

Audio-Technica will assume responsibility for sales and marketing of the Portugese brand’s innovative acoustic solutions throughout the UK.

Vicoustic, which is headquartered in Paços de Ferreira near Porto, manufactures a wide range of absorption, diffusion and bass trap acoustic treatments which cater to the music and broadcast, hi-fi and home cinema and building and construction markets. The research-led manufacturer has strategic partnerships with universities and scientific institutes and works with some of Europe’s leading acoustic engineers in the creation of its award-winning product line.

“We are delighted to be taking on distribution for Vicoustic in the UK – it’s a fantastic brand with truly world-class products and an inspiring, creative approach to design and manufacture which fits perfectly with Audio-Technica’s own ethos,” commented Robert Morgan-Males, Audio-Technica marketing director. “We look forward to developing opportunities for Vicoustic and working with its customers around the UK in the coming years.”

“The new relationship with Audio-Technica is very exciting for Vicoustic and allows us to reach customers across all of our markets in the UK.,” added Cesar Carapinha, CEO of Vicoustic. “The company’s values and commitment to audio excellence resonates with Vicoustic’s desire to produce the most innovative, revolutionary products available and its understanding of the UK market brings real strength to our business.”

Pictured (L-R) are Jorge Castro, R&D manager, Vicoustic; Nuno Sousa, international sales manager, Vicoustic; Robert Morgan-Males, Audio-Technica marketing director; Cesar Carapinha, CEO of Vicoustic; Tom Harrold, pro audio marketing manager, Audio-Technica.