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Audinate expands global sales team

Steve Greenall joins Audinate as director of sales for EMEA and ASEAN countries.

In order to support the proliferation of Audinate’s Dante media networking solution across the AV industry, Steve Greenall has joined Audinate as director of sales for Europe.

Greenall, who resides in the UK, will also be responsible for leading sales activities in the Middle East, Africa and ASEAN countries.

The last 13 years of Greenall’s 25-year professional sales career has focused directly in the AV industry, most recently working as sales director at IP streaming solutions provider VBrick. Prior to this Greenhall was business development director for AMX in the UK.

“Over the past few years, I have been extremely impressed with the rapid adoption of Dante and how Audinate is universally recognized for delivering the most complete AV media networking solution available,” commented Greenall.” I am thrilled to help contribute to Audinate’s growth going forward.”

“The convergence of AV and IT continues at an incredible pace,” added Lee Ellison, CEO of Audinate. “Steve brings to Audinate, and our customers, a diverse range of experience across AV, IT, and networking fields. We are thrilled to have someone who can closely relate to the requirements of our OEM manufacturer’s products, and at the same time, have such a strong understanding of the needs of AV consultants and installation contractors.”