TC Group has announced the appointment of Audio Products Group (APG) as the exclusive distributor of Lab.gruppen and Lake in Australia and New Zealand. The new agreement will commence on 1 February 2014, when APG will take over from the current distribution partner Hills SVL. This appointment consolidates TC Group’s relationship with the Australian distribution company, which started distributing the Tannoy loudspeaker product porfolio in 2010.
From February next year, APG will now also offer the industry leading amplification and processing technology from Lab.gruppen and Lake to customers in the region.
Andrzej Sosna, CEO of Install and Tour for TC Group, commented: “After building up a very successful relationship with APG over a number of years through Tannoy, we are delighted that we can now extend that to TC Group’s other touring and install brands. This appointment will consolidate a strong partnership that I am sure will have a very positive effect on the growth of Lab.gruppen and Lake in Australia and New Zealand, as well as giving APG the opportunity to offer optimised systems solutions to market, solutions that feature a combination of these complementary technologies.”
Ken Dwyer, managing director of APG, said: “We are delighted to be able to strengthen our relationship with TC Group, one of the audio industry’s most innovative companies. Our recent decision to restructure APG and focus 100% on the commercial installation and pro audio markets sees us ideally positioned to take on the distribution and support of Lab.gruppen and Lake in our region.”
